BackStage Adverts (BS Adverts) - a software-solution for video advertising targeting. Through the use of BS Adverts tools a viewer formed an emotional connection with the brand promoted. The customer of the targeted advertisement (advertiser) contacts only with the right consumers (target audience), increases the time of contact with the advertising video content.
BS Adverts gives operators of interactive television (OTT / IPTV-providers) an opportunity to additionally monetize the subscriber base by increasing the efficiency of the use of television and viewing applications.
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Accurate targeting and personalization of advertising |
Maximum attention of the subscriber when viewing |
Positive emotions whithout additional delays and pauses |
Understanding performance based on statistics |
BackStage Adverts is an absolutely new model of video monetization.
The solution allows to show the subscribers of an operator the advertising that will attract more attention, based on the requests and preferences of the client, instead of the non-personalized commercials that are on the air. Targeted videos are shown during the exit of network ad units, or when switching channels.
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BS Adverts automatically receives information about which ads should be shown to the subscriber, based on its requests and preferences. Technological features of the solution allow for seamless browsing. |
The ability to demonstrate on all devices, including mobile phones, tablets, PCs and televisions, expands the target audience.
| The interaction with the target audience provides a target system, taking into account the preferences of the viewer in a specific TV content, geo-location, interests and demographic characteristics, solvency, technical equipment, etc. |
Adjustable frequency of impressions depending on the purposes of the advertising campaign, formed by the advertising agency: informing users or forming loyalty. |
| Remarketing capabilities for re-engagement with customers. |
Choosing the format for impressions based on the advertiser's preference |
| Creation of complex advertising strategies for promotion with the help of media advertising |
Accurate identification of a unique viewer on various devices (cross-platform) |
The innovative Backstage Adverts solution enables the operator to offer targeted or personalized ad slots to advertisers, increasing the profit of television services.
Targeted media advertising - the main trend of the advertising market!
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Segmentation options:
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Uniqueness - in real-time work: substitution of the advertising block "on the fly", collection, analysis, statistics of views and customer preferences.
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Targeted video advertising is a promising way to monetize |
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Replacement inside the video stream |
Advertisement when switching (pre-roll) |
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Seamless replacement of the advertisement that is on the air (inside the video stream), on the videos chosen by the provider or agency. The replacement is done in the cloud, ensures the smoothness and continuity of the broadcast for viewers on all screens. The insert looks like a natural (native) movie and is perceived as part of the usual advertising block going on the air. |
Advertising during the download of the channel (buffering) or when switching, when all the attention of the viewer is focused on the screen. The number and duration of the impressions is adjusted, so as not to cause irritation to the audience. At the same time, up to 93% of users do not oppose such advertising, especially if it allows saving on payment for services. |
The application of BS Adverts brings additional revenues,
without compromising the loyalty of subscribers and without compromising the quality of Interactive TV.
:format(webp):no_upscale()/0b68a60b462b195.s.siteapi.org/img/57ab9d62a8a3276cb96b0522275a3e113a76d655.png "FrontStage User Interface - a modern, innovative graphical Android TV friendly user interface")
:format(webp):no_upscale()/0b68a60b462b195.s.siteapi.org/img/kb0n4l4hg00w8k40wwsc04c4skck4c "MediaStage is a Telco class solution for the implementation of interactive television projects")